CurbPilot vs blanket mail and data lists.
Most contractors mail one of two ways: blast every address in a ZIP with EDDM, or buy a homeowner data list and run the print and mail yourself. Here is how CurbPilot stacks up against both, in plain terms.
| CurbPilot | EDDM blanket mail | Data-list / shared-lead tools | |
|---|---|---|---|
| How it targets | Aerial imagery + property records | No targeting, every address on the route | Property / permit records only |
| Sees the actual house | Yes, from the image | No | No |
| The home's photo on the card | Yes | No, generic card | No, or designed from your website |
| Owner name + mailing address | Yes, on every lead | No | Yes, you pay per record |
| Exclusive territory | Yes, lock your ZIP | n/a | No, lists are shared |
| Print + mail handled for you | Yes, at cost ($0.99/card) | You handle it | Usually you, or higher per-card fees |
| Cost to start | From $99/mo | Cheap per piece, most of it wasted | Platform fee + per-record credits + mail |
| See real leads before you pay | Yes, free sample in your ZIP | No | Rare |
The bottom line
EDDM is cheap per postcard because it mails everyone, so most of your money lands on homes that will never need you. Data-list tools narrow it down from records, but you still design, print and mail it yourself, and anyone can pull the same homes. CurbPilot looks at the actual house, puts that home's photo on the card, mails it for you at cost, and lets you lock your ZIP so no competitor on CurbPilot can mail it.
Comparison reflects typical EDDM and homeowner-data / list tools. Specific features and pricing vary by provider and change over time. EDDM per-piece figures are USPS postage plus print; CurbPilot mail is at cost, printing plus first-class postage included.