CurbPilot vs HitList.
Both find homeowners and mail them for you, so here is the honest, plain-terms difference. Short version: HitList targets from property-data filters and designs your card from your website. CurbPilot reads the actual imagery to see the house, puts that home's own photo on the card, mails at cost, and lets you lock your ZIP.
| CurbPilot | HitList | |
|---|---|---|
| How it targets | Aerial + street imagery, plus property data | Property-data filters only |
| Sees the actual house | Yes, from the image | No |
| The home's photo on the card | Yes | No, designed from your website |
| Exclusive territory | Yes, lock your ZIP | No, lists are shared |
| Card setup | Add logo + offer once | Auto-designed from your website in ~30s |
| Mail cost per card | $0.99 at cost | ~$1.59–$1.99 per card |
| Pricing model | From $99/mo | Per campaign, $995 for 500 cards |
| See real leads before you pay | Yes, free sample | No |
The honest bottom line
HitList is genuinely good at fast, hands-off card design from your website. Where CurbPilot pulls ahead: it looks at the real house instead of just records, so it catches the worn roof or paver driveway a data filter misses; it puts that home's photo on the card; it mails at about half the per-card cost; and it lets you lock your ZIP so a competitor can't pull the same homes.
HitList details are from their public website and may change. Comparison is for general guidance, not an endorsement or affiliation.