CurbPilot vs EDDM.
EDDM (Every Door Direct Mail) is cheap per postcard because it mails every address on a route, most of which will never need you. CurbPilot mails only the homes that match your service, each with a photo of that home. Here is the plain-terms difference.
| CurbPilot | EDDM blanket mail | |
|---|---|---|
| Who it mails | Only homes that match your service | Every address on the route |
| Targeting | Aerial imagery + property records | None |
| The card | The home's own photo + your offer | Generic flyer, no name |
| Owner name + address | Yes, on every lead | No |
| Cost per piece | $0.99 at cost (print + first-class) | ~$0.30–$0.55 all-in |
| Cost per actual lead | Far lower, most cards land on real prospects | High, most of it is wasted |
The math
EDDM looks cheaper until you count how many cards were wasted. Industry benchmarks put direct-mail response near 4.4% on average and 6.5% when the mail is personalized, with a 135% lift just from adding the recipient's name. A card that converts up to ~1.5 to 2 times better on the exact homes that need you costs less per actual lead, not more. (Industry figures for comparison, not CurbPilot's own results.)
EDDM per-piece figures are USPS postage plus typical print costs and vary by market. CurbPilot mail is at cost, printing plus first-class postage included.